Unforgiving Minute.
Positioning and new brand identity for a unique organisation in leadership development.

The warmth with which Unforgiving Minute’s clients talk about founders John Steele and Sam Whale is testament to the meaningful work they deliver for leaders and businesses.

Collaborating with Managing Director Sam Whale to articulate Unforgiving Minute’s understanding of the connections between life and effective leadership. The thorough positioning work then facilitated a visual rebrand, messaging and delivery of comms including a new website.


Video footage: Mustard

The undertaking of a rebrand after a decade of success was a dauting prospect. Through careful questioning, patience and real partnering we reached a point where we could articulate who we had become and what we could offer. Oliver’s curiosity and ability to really understand our business and then challenge our perceptions means we now have brand that truly represents who we are and what we do. We could not be happier.

Sam Whale, M.D.