The London Detox.
Brand and service design for premium juice detox programmes in Central London.
Nutritionist Zoe Palmer Wright had seen first hand the benefits to numerous professional clients of well structured juice detox programmes.
Blending the right amount of science & lifestyle created a brand that could compete in the premium luxury market. Bold, sometimes provocative messaging alluded to the confidence in the service and experience.
Designing the full service involved creating all touchpoints for both the consumer and producer to ensure clarity of information, messaging and brand.