The Good Plot.
Naming, positioning and brand for a wholefood kitchen & ethical produce store on London’s Westbourne Grove.

The founder of The Good Plot had a clear vision about the opportunity to connect people to the role of the land in food, produce and wellbeing.

After initial work to clarify the vision of the project, followed naming and developing an authentic and unique brand intrisicly linked to the natural environment.

Working in collaboration with Boyle&Perks to deliver a flexible identity for the initial stages of The Good Plot’s existence at 296 Westbourne Grove.