Tender Leaf.
Brand positioning for a global ethical wooden toy company.

Tender Leaf Toys, a wooden toy company based in Taiwan demonstrated huge potential through global sales and approached Thinkfeel to clarify their brand communications.

Shortening the brand name and developing a hierarchy for the values on which the brand operated allowed a new look and feel with clear messaging to be rolled out.

Working closely with the UK team, the remit extended beyond the visual identity into how to organise and group product and content.