Brand and positioning for a London-based integrated health clinic.
ML had a vision to provide the best possible healthcare built around chiropractic combined with utilising the latest technology.
A clean brand identity built around clear core messages facilitated the offer of premium care. Favouring simplicity over a more common image-based approach created a tone of authority yet accessibility.
All patient touchpoints were considered and designed to help deliver the integrated healthcare approach fundamental to the business.
‘For partners starting a company in an industry we knew very well, we actually knew very little about business and the vital importance of brand and identity. The ML brand has been a key asset in our growth and truly reflects our practices and beliefs as a healthcare business.’Dr Barny Lucas, Partner