Positioning and brand for a contemporary estate in Upland Dorset.

The Chedington Court Estate in Upland Dorset combines a wide luxury experience offering with a range of sustainable rural enterprise projects.

Shortening the name to Chedington, then building the brand around excellence and people, were the starting points for an in-depth identity project. The objective was to create a brand that felt like it had been around for generations yet offered truly contemporary experiences with world-class facilities.

A variety of sub-brands sit within the hierarchy for the equestrian and weddings businesses, and sustainability projects across the Estate.