Brand and creative direction for a contemporary East Sussex furniture company.
10 Tables design and make handcrafted furniture from their workshop in East Sussex.
The strong, confident aesthetic of the furniture required complementing with a bold yet simple identity.
Pared-down styling and concise message puts focus on the stunning materials and techniques used within the first collection.
‘As a business rooted in the design industry, being close to the brand development was an exciting must for us. The process allowed us to understand options and to feel confident in the many decisions, so that the principles on which we had built our products would be felt throughout our brand. The 10 Tables brand has grounded the whole project and given us the foundations to launch with confidence.’Josh Mitchell, Owner.